The brand story started in a small village near FLORENCE (FIRENZE)  Italy in the 19^th. century. There lived Mr. Baroncelli Antonio, his wife and 3 kids. Mr. Baroncelliwas  a famous farmer in the region and his reputation was known all over for his warm attitude  to the neighborhood  and surroundings.  He got a great appreciation of the village citizens for his pedantry as an artist in leather shoes production.