The brand story started in a small village near FLORENCE (FIRENZE)  Italy in the 19^th. century. There lived Mr. Baroncelli Antonio, his wife and 3 kids. Mr. Baroncelliwas  a famous farmer in the region and his reputation was known all over for his warm attitude  to the neighborhood  and surroundings.  He got a great appreciation of the village citizens for his pedantry as an artist in leather shoes production.

When Baroncelli was around 30 years old, his father, Luigi Baroncelli , was killed  during his efforts  to protect an innocent lady, while the robbers where trying to grab her bag. When this bitter notice was passed to Antonio Baroncelli, decided Baroncelli to move with his family to the city FLORENCE and there he took an oath to do everything in his power for memorialization of his father’s name.

Baroncelli, that was an artist in leather shoes production,  started a handicraft  production of leather bags in memory of his father. Leather bags handicraft symbolized for him the leather bag that robbers tried to grab from that pour lady.

He took it as an aim for memorization of his father’s name.

Baroncelli declared that he has to reach a maximum quality and only when a perfect result is reached, he can start spreading his bags, carrying the name of BARONCELLI in his father’s memory in public. Baroncelli decided to dedicate his life ti leather bags handicraft and was working for ling years on development of new, exclusive models.

After about 5 years the wife of Baroncelli took the kids and moved out of city as a result of their  economic distress.

One year later, about  six and a half years after his father’s death and about six years since Baroncelli started working on bags, he came out of the studio with his first ready made bag in hands, that symbolized for him the perfect artist’s masterpiece  for his father’s name memorization. At first stage Baroncelli tried to sell his bags in the market of Florence, however with no success at all as the bags were made from Italian exclusive leather andwere handicraft.

One day, a count from  one of the Florentine’s noble families , passed throw the market with his carriage and all of a sudden payed attention on Baroncelli’sbags.The count was so thrilled with the appearance of bags,  which attached his attention, that he decided immediately to buy all the stock of Baroncelli’s bags for his wife. The count’s wife, who loved and appreciated every single model of Baroncelli’s bags, asked her servants to bring her an artist in order to espouse him as her private leather bags creator. That’s exactly what she did.

After the death of the count, decided his wife to open for Baroncelli a small  factory  for the production of exclusive leather bags.

Baroncelli strived a lot to teach  his workers all the secrets of the profession.

During many years after ,thatBaroncelli’s bags got famous all over the city and  outside. The ladies of nobility were consuming the bags of Baroncelli.  A purchase of Baroncelli’s bag was stating a prestige and the highest quality of leather bags.

Florence region was known always as a center of leather processing and quality leather goods production.

Since the 19^th. century and till know the factory had changed the owners  however kept the spirit and immortalization of Mr. Baroncelli’s name and his activity. Despite all the changes the bags of Baroncelli keep on till now the same tradition of punctiliousness, quality control, pedantry and modern designs. Every bag and wallet is made from quality Italian leather and owns the type of DNA that Mr. Antonio Baroncelli endowed  as a heritage to his students and inherits.